Resources for IT Learners and Leaders

Digital Marketing is a comprehensive term or concept that allows organizations to use multiple online strategies to identify, build and target relevant customer segments to convince them into becoming paying customers. These strategies include promotional campaigns, engagement campaigns, display campaigns, search campaigns and many other types of advertising campaigns to get the product, service or content exposed on all the available touchpoints.

Every business is all about marketing in the information age. Companies are concerned about their products more and more. All of them want to be present on all the social media platforms. They are marketing their products and services digitally on a consistent basis.

Digital marketing is not new but the field has certainly grown in recent years. According to research, there is a high demand for digital marketing skills. Two questions arise after you decide to join the digital marketing sector: what career path will I choose, and what are things to consider when choosing the right career path?